Meaning behind the Hypethetic label
Hypethetic ( pronounced “Hype Pathetic” ) is a personification of how hype can actually make one look so pathetic.
In one scenario, when we talk about being pathetic, we mean being broke from investing in hyped up street wear merchandises.
In another scenario, it is pathetic that we don’t have a street culture to call our own. The young mimics the trends of upbeat countries and call that our street culture. In a stereotypical sense, many individuals choose more “branded” or “established” foreign labels over local labels.
So are we doing it for the sake of hype or for the love of artistic beauty?
Are we doing enough justice to our local talents or labels?
Ponder about it..
“The street is our place and the culture is ours to mould, if and only if, we support our brothers and sisters in arms, on the very soil that we live on.”
– Hypethetic
Little history about Hypethetic
This label was conceived on the 11th September 2006 as a result of the hard work and dedication put in by it's three team member.
Within a short span of time, it was in 1Q of 2007 that the sneaker community started to notice the Hypethetic label. That was when Hypethetic clinched second spot for fabrics category in a sneaker design competition organized by U.S based sneaker magazine, Sole Collector, in December 2006.
From then on, the label has made it to various media like radio, magazine, television and newspapers.
Hypethetic has also been involved with several events in Singapore and Kuala Lumpur, Malaysia.
With the kind support of Adidas Originals, Hypethetic held it's first solo exhibition between 25th Sept - 2 Oct 2008 at the Adidas Originals store at Pacific Plaza.
Hypethetic also did collaborations with the following artists / establishments:
The Killer Gerbil
ANTZ
Zero3Sixty5
Sole What?
Sole Collector
NikeSkateboarding.org
Nike
Adidas
People behind Hypethetic
Hypethetic comprises of TwistedJoe and Yen.
TwistedJoe is a Diploma graduate holding a day job as an electronics engineer at an engineering firm based in Singapore. He started collecting sneakers way back in the 90's and are still fanatics.
Yen holds a Bachelor of Science (Hons) in Computing and Information Systems and has a keen interest in photography, design and the web.
Yen is currently helping out with the product photography and website as an interest, and also helps TwistedJoe with the computerized portions of the customization process.
